July 20, 2022

Grasim to invest 20 bln rupees over 5 yrs in new B2B digital platform

19 Jul 2022

Grasim Industries Ltd will be investing upto 20 bln rupees over the next five years in building and running a B2B e-commerce platform for the building materials segment, the company said in stock exchange filing today.

The new B2B digital platform will primarily target micro, small and medium enterprises and offer them a procurement solution with on-time delivery, a wide product range, and competitive pricing.

The company said the digital platform “will address various challenges within the existing supply chain.”

Kumar Mangalam Birla, Chairman of Grasim and Aditya Birla Group, said that the new platform crystalised the company’s intent to invest in “high growth digital space.” He said that Grasim will be able to use the new digital platform to “leverage the large B2B ecosystem within the Aditya Birla Group.”

A newly recruited leadership team from the digital ecosystem will operate the new segment, the company said.

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